⛓ The simplest way to calculate the LTV for your Shopify [Premium #1]
What should be the maximum cost of acquiring a new customer?
There are lots of tools and methods to calculate Lifetime Value. But, I’ll give you the most straightforward and simple way using Shopify and Google Spreadsheet.
As a first step, create a custom report on your Shopify store interface with the following fields and download:
Customer Email (or id or full name) for unification
First Order Date for time series…