If you meet me personally, you’ll see how obsessed I am with the KPI trees. I use them to simplify my decision-making-process and understand the overall businesses.
There are lots of content monetization strategy at the Google search results. But, I want to look at this topic through a different approach. The below GIF is the example KPI tree for content monetization. All of the KPIs are linked to each other so, if you optimise one of the sub KPI, it’ll affect the above KPIs till the most important KPI. In other words, this KPI tree will be your optimisation roadmap.
Revenue per session is the top KPI for this tree. We should put session, ad revenue per session and e-commerce revenue per session numbers to reach the top KPI. The content platform in this example has an e-commerce platform by positioning itself as a traffic sources. Also, they are display ads places on the pages but, the significant amount of money is coming through e-commerce channel.
Organic and social channels should be used for traffic acquisition since the low turnover level.
We should see uplift on both page views per session and revenue per page numbers. The yield & engagement optimisation should be at the centre of our effort. There are more sub-KPIs can be found in the GIF above.
Optimisation of revenue per store KPI is the classic e-commerce trading optimisation tree which I’ll be talk more about in the future.