Emailing remains the best digital channel for ROI but, when it comes to manual labor, it demands just a lot. Now there are some options called usually “FLOW” which allow us to automate campaigns in almost all e-mail marketing tools.
You will find a small but sweet touch in your email marketing effort in this email. Klaviyo allows us to track all links automatically. But, we need to change the configuration a bit:
Set the utm_source to “Klaviyo” for clear Google Analytics reporting.
Keep utm_medium and utm_campaign leave as is
Add utm_content parameter and use it for link or alt text tracking to analyse every clickable element in your emails.
Would you like to contribute to this series and get more relevant content? Add your data related problem as a comment. I’ll answer it with a new e-mail and put your name in it.