Identify double tracking errors in minute for thousands of pages
Your Google Analytics bounce rate is less than 20%?
Imagine that the report you have been using for months is wrong and you are thinking how to open this issue to the CEO. Keeping the data clean is the most technical and challenging part of data analytics. But, there are some easy workarounds to “smell” the data may be wrong.
One of the most common Google Analytics tracking error is double tracking. This issue distorts page views, bounce rate and time on page metrics. One of the “technical’ way is to debug all pages with Google Analytics debugger extension. BUT, WE ARE NOT A TECHNICAL FOLK so, here is the easy and non-technical workaround.
Create a calculated metric by using page views and unique page views by following the path in the GIF. Since, unique page views count only once in every session, we can easily detect the potential-problematic pages. If the ratio is more than 3-4, it worths communicating with the developer or technical analyst.
(If you can't see the GIF, wait a bit more or click the little icon below.)