I read an article about post-purchase conversion rate being over %30 which is really really superb. We are using complex remarketing and emailing campaigns to get that additional lifetime value.
If you are using Zipify on your Shopify Store for this purpose then you are likely to have conversion tracking misplacement as I did last week.
Upselling has a different checkout process then our belief in standard checkout. I had put conversion pixels to “Thank you page” which was the correct according to my thinking but, it should be in the “First Upsell Page Scripts”.
Here is the visual guidance.